Globe Telecom, a long-time sponsor of Eala from the Philippines, has been accused of using her image in an advertising campaign without her consent, including editing photos to make her look “sexier” in order to attract younger customers. The viral advertisement sparked outrage from the feminist community. Eala filed a lawsuit against Globe seeking \$10 million in damages, revealing that the contract only allowed the use of her sports images. In a shocking turn, Globe Telecom issued baseless denials, but Eala swiftly ended the matter with a humanitarian action that led to Globe losing the lawsuit!
💥 Alex Eala vs. Globe Telecom: From Exploitation to Empowerment ✊🎾
What started as a sponsorship deal turned into one of the most shocking controversies in Philippine sports and business. Globe Telecom—long-time sponsor of tennis champion Alex Eala—was accused of using her image in an ad campaign without consent.
The viral ads didn’t just feature Alex—they were digitally altered to make her appear “sexier” in an attempt to lure younger customers. The move sparked outrage, especially from feminist communities who called it a blatant act of exploitation.
Eala, known for her discipline on court and integrity off it, responded swiftly. She filed a $10 million lawsuit against Globe, citing that her contract only permitted the use of her sports-related images, nothing more.
Globe issued baseless denials, but the tide turned when Alex took an unexpected humanitarian approach during the legal proceedings. That powerful move not only highlighted her character but also led to Globe losing the lawsuit outright—a humiliating defeat for the telecom giant.
For many, this was more than just a legal win. It was a statement: no athlete—especially women—should be objectified for profit. Alex Eala once again proved she’s not just a champion on the court, but also a fearless voice for dignity and respect.
